Keep it simple, we have the 3 “C’s” of Blogging.
1. Content - Keep it fresh and relevant.
2. Consistency - Both in making entries to your blog and in your writing style, which should be both personable and accessible in prose.
3. Creativity - Spice up your blog with pictures, video and or audio files.
Also, Consider writing a description as well, so that readers will have a sense of the purpose of your weblog.