Social Media Intern

Job Description

Overall Job Purpose:

Norfleet Integrated Solutions is seeking a Social Media Intern to join our growing team. The ideal applicant will possess strong knowledge of the digital media landscape, including various social media sites, especially Facebook and LinkedIn. The successful candidate will be responsible for contributing feedback on our website, monitoring and posting on blogs and social networks, engaging in online forums, participating in online outreach and promotion, optimizing our website and conducting keyword analysis. Those looking to gain valuable online media experience are encouraged to apply.

Reports To:

Chief Executive Office, Chief Operations Officer and/or Marketing Team

Key Duties:

• Social Media Community Management
  1. Assist with streamlining company social media accounts (e.g. Facebook, Linkedln, and other social media platforms), ensuring uniform content and tone of voice for landing pages, graphics, and other elements within the communities.
  2. Posting updates to the Company LinkedIn account (initially under supervision from a Director)
  3. Use Linkedln polls and surveys to build our social media footprint and
  4. Liaising with staff internally to ensure that their company profiles are accurate and up-to
  5. Post updates to the Company Facebook account (under supervision from a Director)
  6. Build Facebook ‘likes’ by approaching potential clients and candidates through other social media channels and email marketing
• Coordinating and Distributing Content
  1. Scheduling and coordinating a monthly brainstorming meeting with Cogs Agency’s internal social media team to establish content ideas for the month ahead, and to plan for a monthly social media, editorial, marketing and blogging
  2. Maintain a monthly social media and blogging calendar, and ensure that everyone is meeting their
  3. Drive awareness of our new blog posts by posting the articles into forums and groups
  4. Help to create one piece of video content and post on You
  5. Repurpose content from other sources for our own social media channels (and understand how to change the tone of the content for each channel).
• Understanding and monitoring social media analytics
  1. Track key social media analytics.
  2. Track and report website statistics using Google Look at how well specific content performs and look at the flow of traffic through to our Web site. Look at how well blog posts perform based on their ‘sharerating’ and the total number of viewers and time spent on page.
• Email Marketing and SEO
  1. Work with our team to create and send one email broadcast per month around content ideas.
  2. Research free online directories to generate inbound links for
  3. Using Google, search on key words and look at our competitors’ brands for forums and directories that we can sign up to to generate in-bound links for our

Preferred Skills:

• Enrolled in an IT-related bachelor degree program
• Excellent oral and written communication skills
• In-depth working knowledge of Facebook, LinkedIn, and Google+
• Experience with Social media analytics, including Google Analytics and Facebook Insights

Please send inquiries and a resume to wnorfleet@norfleetsolutions.com